Privacy Policy for Serpent's Blossom

At Serpent's Blossom, accessible from our online platform, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Serpent's Blossom and how we use it.

Information We Collect

We collect various types of information in connection with the services we provide, including:

• Personal Identification Information: This includes your name, email address, phone number, and delivery address when you place an order for exotic floral arrangements, bespoke botanical designs, event floristry, or floral subscriptions. We also collect similar details if you register for plant care consultations or terrarium creation workshops.
• Payment Information: When you make a purchase, payment details are processed by secure third-party payment processors. Serpent's Blossom does not store your full payment card details.
• Communication Data: Records of your communications with us, including inquiries via our online platform, email, or phone. This helps us provide better customer service for rare orchid sourcing or any other queries.
• Usage Data: Information about how you interact with our online platform, such as IP addresses, browser type, pages visited, and time spent on our site. This helps us understand what content is most engaging for our users interested in our services.

How We Use Your Information

We use the information we collect in various ways, including to:

• Provide, operate, and maintain our online platform and services.
• Process your orders and deliver our exotic floral arrangements and botanical designs.
• Manage your floral subscriptions and workshop registrations.
• Improve, personalize, and expand our services, including product offerings like rare orchid sourcing.
• Understand and analyze how you use our online platform to enhance user experience.
• Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the online platform, and for marketing and promotional purposes related to our unique floristry services.
• Detect and prevent fraud.

Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, or as required by law (e.g., for tax, accounting, or other legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

Sharing Your Information

We do not sell or rent your personal information to third parties. We may share your information with:

• Service Providers: Third-party vendors who perform services on our behalf, such as payment processing, delivery services for floral arrangements, website hosting, and marketing assistance. These service providers are contractually bound to protect the confidentiality and security of your information.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.

Your Data Protection Rights (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data. Your rights include:

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us using the contact details provided below.

Consent

By using our online platform, you hereby consent to our Privacy Policy and agree to its terms.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Serpent's Blossom

313 Somerset Road, #03-25,

Orchard,

Singapore, Singapore, 238895

Singapore